Doublefusion Buys Eiko Media Agency

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Doublefusion Buys Eiko Media Agency

In-game advertising company Double Fusion acquired media agency Eiko Media, Detroit, the company said yesterday. The incorporation of Eiko Medio into Double Fusion is a strategic step to let DoubleFusion's sales force offer advertisers Eiko Media's programs that combine elements of deep product placement integration with the updating and measurement of DoubleFusion's in-game advertising technology.

Eiko Meida president and co-founder Ashley J. Schwartz will take on the role of senior director of creative strategy at Double Fusion, San Francisco. Financial terms were not available.

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