DoubleClick Offers US DMers Another Avenue into Sweden

Share this content:
NEW YORK - DoubleClick Inc., a provider of global Web advertising solutions, has launched DoubleClick Scandinavia, an Internet alternative for advertisers in Sweden.


The launch is a joint venture with Ad-It, a newly established and rapidly expanding Internet advertising sales company founded by a group of Swedish investors. Ad-It will be renamed Double Click Scandinavia.


The joint venture is the latest extension of the New York-based Web firm which set up DoubleClick Japan late last summer (see DMI Sept. 8. 1997, P. 16).


The new company is located in Stockholm and has sales responsibilities for Sweden, with an eye toward Norway, Finland and Denmark, international vice president Barry Salzman said.


"By building a global network," Salzman said, "we're letting major advertisers centrally manage highly targeted global ad buying, while implementing localized campaigns in any worldwide market."


In addition, he said, "we can help Web sites generate revenue from each of the major advertising markets around the world."


For US direct marketers looking to break into Sweden, DoubleClick Scandinavia is modeled after DoubleClick's US network and is designed "to help advertisers use the power of the Web for branding, selling products and building one-to-one relationships with customers," Salzman said.


These Web sites, he explained, cater to the Scandinavian marketplace "and have been structured to help advertisers and media buyers reach their worldwide audiences across multiple Web sites with one phone call."


This call also provides customers with detailed integrated reporting on the performance of their ad campaigns, Salzman said.


Scandinavia, according to a recent survey from Infratest Burke of Sweden, is one of the world's leading Internet markets "in terms of per capita usage."


Reportedly, the largest buyer of Web advertising in Sweden, CIA Interactive, has already signed on with DoubleClick Scandinavia.


"The best part of this partnership," said Peter Bergstrom, managing director of CIA Interactive, "is that DoubleClick will bring a new standard of doing business to the Scandinavian market."

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above