Doner Direct Latches ADT Security & Progressive Auto Insurance

Share this content:
Doner Direct, Detroit, was named agency of record this month for Progressive Auto Insurance and ADT, Boca Raton, FL, the home security company. Progressive Auto Insurance was formerly with The Arnell Group, New York. ADT was with Rapp Collins Worldwide, New York, which did not participate in the review.


The ADT win is estimated to be a $30 million to $35 million account for Doner, which will provide numerous integrated campaigns based on direct response TV, print, radio and direct mail. The package requires the agency to develop numerous loyalty and retention programs.


For Progressive Auto Insurance, Doner will create communication packages to help ensure that the company continues moving what it claims are some 65,000 new customers a week to its insurance program. A key success strength of the overall Progressive Auto Insurance program is the company's trademark Immediate Response claims service, which operates 24 hours a day, seven days a week via toll-free service.


Billings for Doner's new insurance client were not disclosed.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here