Doesn't Like Taste of His Own Medicine

Share this content:
So Don Peppers and Martha Rogers are "Direct Marketers of the Year." Did you read your own story ("A Conversation With Don Peppers," June 1)?


Peppers says, "I get eight or nine, sometimes 15 catalogs every day even


though we've never bought anything by mail. To me that's a big annoyance."


What's really a big annoyance is choosing as Direct Marketer of the Year an individual who regards direct mail as an annoyance and hasn't ever bought anything by mail. In that case, I should be astronaut of the year because I've never been in outer space.


Margo E. Lewis


Partner


Lewis Enterprises


Fort Lauderdale, FL


Dragonelle@aol.com
Loading links....
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here