Do It Outdoors to launch Do it Green plan during advertising week

Share this content:

Out-of-home marketing company Do It Outdoors Inc. has made plans to bring more environmentally friendly marketing solutions to advertisers, as part of what's it's calling a Do it Green plan.

The advertising industry as a whole is realizing that green marketing must be part of their offering to advertisers.

"As a company, we know that we must pay attention to how we can make a difference by implementing greener marketing initiatives and alternatives for our clients, the advertisers," said Regis Maher, COO and president of Do It Outdoors.

"We also know that advertisers have realized a true need for greener marketing services, and we are working to meet those needs with this plan. Our strategy is to be a responsible marketing business partner to our clients."

The Do it Green plan includes:

  • Increase its energy-efficient marketing solutions
  • A plan of action to reduce the company's carbon footprint with a commitment to bio-fuel for its mobile billboard units
  • Increased efforts to offset the company's output through vinyl recycling programs, new vendor standards and new staff training efforts
  • Give Back Program with ongoing donations to environmental causes

"Our goal is to continually evaluate new opportunities to reduce and off-set our carbon footprint. Our Do it Green plan sets forth a series of steps that will drive Do It Outdoors to grow its more environmentally-friendly out-of-home marketing services for its advertisers," Maher told DM News.

"Of those, we have a progressive phased approach to move our mobile billboard trucks to bio-diesel engines over the next several years, a commitment to grow our Segway and scooter marketing programs and implement internal company-wide policies such as office recycling standards and new driver training programs to reduce mobile-billboard output."

As part of the media event, Do It Outdoors will make its first donation as part of its Give Back Program, by donating $25,000 to the Natural Resources Defense Council, a national nonprofit organization dedicated to protecting public health and the environment.

"Our Do it Green plan addresses the need for greener out-of-home marketing alternatives. Advertisers are looking for high impact media channels that successfully get their message out to their target audiences in an environmentally responsible manner, all without making sacrifices," said David Pridgen II, president/CEO of Do It Outdoors.

"More and more, advertisers are actively working to achieve a new marketing balance where they are able to meet customers' expectations for responsible marketing tactics with effective marketing that really delivers."


Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above