Do It Outdoors to launch Do it Green plan during advertising week

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Out-of-home marketing company Do It Outdoors Inc. has made plans to bring more environmentally friendly marketing solutions to advertisers, as part of what's it's calling a Do it Green plan.

The advertising industry as a whole is realizing that green marketing must be part of their offering to advertisers.

"As a company, we know that we must pay attention to how we can make a difference by implementing greener marketing initiatives and alternatives for our clients, the advertisers," said Regis Maher, COO and president of Do It Outdoors.

"We also know that advertisers have realized a true need for greener marketing services, and we are working to meet those needs with this plan. Our strategy is to be a responsible marketing business partner to our clients."

The Do it Green plan includes:

  • Increase its energy-efficient marketing solutions
  • A plan of action to reduce the company's carbon footprint with a commitment to bio-fuel for its mobile billboard units
  • Increased efforts to offset the company's output through vinyl recycling programs, new vendor standards and new staff training efforts
  • Give Back Program with ongoing donations to environmental causes

"Our goal is to continually evaluate new opportunities to reduce and off-set our carbon footprint. Our Do it Green plan sets forth a series of steps that will drive Do It Outdoors to grow its more environmentally-friendly out-of-home marketing services for its advertisers," Maher told DM News.

"Of those, we have a progressive phased approach to move our mobile billboard trucks to bio-diesel engines over the next several years, a commitment to grow our Segway and scooter marketing programs and implement internal company-wide policies such as office recycling standards and new driver training programs to reduce mobile-billboard output."

As part of the media event, Do It Outdoors will make its first donation as part of its Give Back Program, by donating $25,000 to the Natural Resources Defense Council, a national nonprofit organization dedicated to protecting public health and the environment.

"Our Do it Green plan addresses the need for greener out-of-home marketing alternatives. Advertisers are looking for high impact media channels that successfully get their message out to their target audiences in an environmentally responsible manner, all without making sacrifices," said David Pridgen II, president/CEO of Do It Outdoors.

"More and more, advertisers are actively working to achieve a new marketing balance where they are able to meet customers' expectations for responsible marketing tactics with effective marketing that really delivers."


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