DMW Greenlights eTraffic Division
"The apparent failure of general media leads us to believe that direct response marketing can be enormously successful in generating traffic to client Web sites," said DMW Worldwide CEO Steve Isaac.
Isaac notes, however, that the "success of dot-coms relies on responses." He says that's what classic direct marketing and DMW Worldwide can help clients bring to the table. DMW is promoting its new division with the launch of a new Web site at www.dmw-w.com/eTraffic.