DMW Greenlights eTraffic Division

Share this content:
Direct marketing services agency, DMW Worldwide, Philadelphia, said recently it was launching what it calls its new "eTraffic" traffic division. The agency hopes to win new business by helping dot-com companies, optimizing their site exposure and developing new revenue streams by focusing more on the use of traditional direct marketing strategies. DMW also cites sources claiming that too many Internet companies are spending too much money on television advertising that is not driving enough traffic to client's Web sites.


"The apparent failure of general media leads us to believe that direct response marketing can be enormously successful in generating traffic to client Web sites," said DMW Worldwide CEO Steve Isaac.


Isaac notes, however, that the "success of dot-coms relies on responses." He says that's what classic direct marketing and DMW Worldwide can help clients bring to the table. DMW is promoting its new division with the launch of a new Web site at www.dmw-w.com/eTraffic.
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above