DMN's 2017 Agency Snapshot

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DMN's 2017 Agency Snapshot
DMN's 2017 Agency Snapshot

Publicis Hawkeye

CEO/Principal: Steve Dapper, CEO

Founded: 1999

Services offered: Strategic Planning, CRM, Direct response analytics & modeling,  Direct response test design & implementation, List planning & buying, Data list processing, Direct mail and email creative, Direct mail production, Retention & nurture campaigns

Sample clients: Allstate, T-Mobile, PNC Bank, Terminix

Describe your agency in 10 words or less: 300+ person fully-integrated marketing agency with roots in direct marketing.

The below quotes are attributed to Steve Dapper

What does direct mean to you?

Direct response marketing is the choreographed delivery of marketing messages direct to the customer using addressable media. Addressable media includes web, digital display, mobile, addressable TV, email and direct mail.

3 Trends for 2017

  • Increasing personalization

  • Increasing use digital behavioral data to drive personalization and contextual relevance

  • Increasing choreography of digital and mobile media
We are specialists at creating sales-driving, integrated direct response campaigns that drive customer acquisition, lead generation, retention, cross-sell/up-sell and loyalty for a wide spectrum of clients

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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