DMN's 2017 Agency Snapshot

Share this content:
DMN's 2017 Agency Snapshot
DMN's 2017 Agency Snapshot

PAN Communications

CEO/Principal: Philip A Nardone, Jr.

Founded: 1995

Services Offered: Integrated marketing, public relations, social media, content marketing, creative services, insight & analytics.

Sample Clients: SAP, MediaMath, BlueCoat, Maestro Health, Fuze

Describe your agency in 10 words or less:  Integrated marketing and PR firm with tech and healthcare expertise.

The below quotes are attributed to Mark Nardone, Executive Vice President

PAN's Content Fitness Test and Report. Collected data from 100 CMOs, professional marketers and industry leaders. Analyzed the findings and highlighted key trends, takeaways and pain points within PAN's annual report. As a result, PAN received 119 submissions to view the report with a 14.29% conversion rate. By the end of 2016, it had contributed to 65 new leads for PAN.

What does direct mean to you?

In marketing, direct refers to targeting the consumer without the interference of third parties, tailoring your message and content to immediately fit the needs of your intended audience.

3 Trends for 2017

  • The increase in artificial intelligence/machine learning in consumer communication

  • The switch from mobile as a trend to an integral part of marketing

  • The continued use of data to personalize content and customer experiences

Page 6 of 10

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above