DMN's 2017 Agency Snapshot

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DMN's 2017 Agency Snapshot
DMN's 2017 Agency Snapshot


PAN Communications

CEO/Principal: Philip A Nardone, Jr.

Founded: 1995

Services Offered: Integrated marketing, public relations, social media, content marketing, creative services, insight & analytics.

Sample Clients: SAP, MediaMath, BlueCoat, Maestro Health, Fuze

Describe your agency in 10 words or less:  Integrated marketing and PR firm with tech and healthcare expertise.

The below quotes are attributed to Mark Nardone, Executive Vice President

PAN's Content Fitness Test and Report. Collected data from 100 CMOs, professional marketers and industry leaders. Analyzed the findings and highlighted key trends, takeaways and pain points within PAN's annual report. As a result, PAN received 119 submissions to view the report with a 14.29% conversion rate. By the end of 2016, it had contributed to 65 new leads for PAN.

What does direct mean to you?

In marketing, direct refers to targeting the consumer without the interference of third parties, tailoring your message and content to immediately fit the needs of your intended audience.

3 Trends for 2017

  • The increase in artificial intelligence/machine learning in consumer communication

  • The switch from mobile as a trend to an integral part of marketing

  • The continued use of data to personalize content and customer experiences

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