DMN's 2017 Agency Snapshot

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DMN's 2017 Agency Snapshot
DMN's 2017 Agency Snapshot

Geometry Global

CEO/Principal: Carl Hartman, CEO North America

Founded: 2013

Describe your agency in 10 words or less: Data and customer centric activation agency

The below quotes are attributed to Timothy Ferguson, SVP, Head of Relationship Marketing

Three trends for 2017

The ability to identify, understand and apply data driven insights to design and deliver customer centric programs that stimulate ( business ) growth, strength brand loyalty and increase customer satisfaction.

  • Infusion of buying (purchasing transactions) data will enhance targeting accuracy and improve messaging relevance

  • Marketers must avoid alienating the customer by guarding against the over use of data when personalizing communications

  • While mobile first solutions will continue to gain in prominence, traditional channels (e.g. direct mail) will continue to thrive due to availability of data to improve targeting and message relevance"

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