DMN's 2017 Agency Snapshot

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DMN's 2017 Agency Snapshot
DMN's 2017 Agency Snapshot


Principal/CEO: Bryan Kennedy, Epsilon/Conversant, CEO

Founded: 1969

Services Offered: Content strategy, strategic planning, loyalty management, real-time content development, direct marketing, brand development, email development/deployment, digital messaging, broadcast/video development, advanced analytics, social, visual design, copywriting, mobile, events/experiential, personal development, customer journey mapping, marketing communications strategy, shopper marketing, digital solutions development, user experience, web development, digital integration, digital experience, data solutions

Sample Clients: Del Monte Foods, Nature's Way, Juicy Juice, Sanpellegrino, Gemological Institute of America, Cracker Barrel, Lamps Plus, Shire, Amica, CNO, Red Roof Inns, Road Scholar, Dell, BP, Dunkin' Donuts, Hormel

Describe your agency in 10 words or less: Epsilon provides unrivaled customer insights, world-class technology and data-driven creative.

The below quotes are attributed to Bryan Kennedy, CEO, Epsilon/Conversant

Sample Case Study

In 2016, Epsilon developed and launched an integrated advertising campaign to promote the launch of Cracker Barrel's seasonal Campfire Meals. 

The program included production of an online video series, “The Worst Camper in the World,” and a multi-touch email campaign designed to deliver high engagement with video links, downloadable apps, social content, e-commerce links and directions to the nearest Cracker Barrel restaurant. Additionally, Epsilon's digital media arm, Conversant, created animated banner advertisements for a 4-week digital media campaign using proprietary custom audiences and location intelligence data to drive traffic to restaurants. 

A social campaign was deployed as well, targeting custom Facebook audiences, as well as Cracker Barrel's Facebook and Instagram followers. The integrated campaign resonated with the target audience, bringing 13,000 new unique website users, 2X higher than average casual dining video ad CTR and a strong click-to-open rate for all deployed emails.

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