DMers form holding company

Share this content:

George Wiedemann, founder of Grey Direct, and Kenneth Lomasney, founder of Market Knowledge Inc., joined forces to form Wiedemann & Lomasney, a marketing services holding company.

According to both founders, W&L aims to create a customer-centric marketing services firm over the next 10 years.

"We are a true holding company, building our acquisitions on go-to-market brands and focusing on companies that are go-to-market brands," Mr. Wiedemann, chairman/CEO of W&L, said.

The acquisition strategy focuses on the long term, with plans to join complementary service companies into a unified, new model enterprise. Immediate plans are to announce the first investment before the end of June.

"The task is to re-approach marketing communications organized around focus on customers and prospects and how they want to interact with brands," Mr. Wiedemann said.

He also said today's challenge is to merge metrics with the creative engagement in a way that drives accountable revenues.

"After a collective half-century of leadership experience in direct, digital and database marketing, we've decided that the time has come to offer 21st century marketing services," Mr Lomasney said in a statement.

Mr. Weidemann said that he and Mr. Lomasney want to acquire small companies that don't have a lot of legacy in the 20th century, "so they can focus on customer-centricity and develop in this new model, which is required for success in the 21st century.

"We wouldn't be doing this if we didn't see the need," he said.

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above