DMA Taps Wunderman for Ad Council Fundraising Effort

Share this content:
The Direct Marketing Association has named Wunderman New York to handle a direct mail fundraising campaign to support The Advertising Council's "Coalition Against Terrorism" effort.


Christina Duffney, director of corporate communications at the DMA, said the association aims to create and execute a campaign to bankroll the Ad Council's public service television spots against terrorism. Advertising and marketing professionals will be targeted for individual donations.


"[It will] consist of six to 12 separate but related campaigns," Duffney said. "Basically, our direct mail campaign will seek donations in the form of money and products and services such as donated lists, envelopes, etcetera, to pay for the Ad Council's consumer campaign."


Wunderman will handle strategy and creative on a pro bono basis. It will rely on the donated products and services to execute. Details of the creative are still being hammered out.


Since the Sept. 11 terrorist attacks, the Ad Council, New York, has produced eight TV spots. Plans call for more. The aim is to foster patriotism and confidence. The council plans to raise $3 million.


"For the first time, the Ad Council is turning to the men and women of the advertising and marketing industries to support the back-end costs of these ads," DMA president/CEO H. Robert Wientzen said last month in a speech at the DMA's annual show in Chicago.


Loading links....
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here