DMA Plans A. Eicoff Echo for DRTV

Share this content:
The Direct Marketing Association announced yesterday the addition of the A. Eicoff Broadcast Innovation Award to its list of the 2004 International Echo Awards it will present Oct. 17.


The award, debuting at the DMA's 87th annual conference and exhibition in New Orleans, is named for Alvin Eicoff, a pioneer of direct response television marketing. It will be presented for the top DRTV campaign of the year for creative and effective use of media.


The DMA typically receives more than 1,000 Echo entries annually from agencies and marketers for direct marketing work done in the previous year. The Echo competes with the John Caples International Awards and the International Advertising Festival, better known as Cannes Lions.


close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above