DMA Hall of Famer Bob Kestnbaum Dies at Age 70

Share this content:

Database marketing pioneer Robert D. Kestnbaum, who was inducted into the Direct Marketing Association's Hall of Fame last month, died Nov. 15. He was 70.

Kestnbaum and his wife, Kate, started Kestnbaum Consulting in Chicago in 1967. Over the years, he trained more than 130 direct marketers, many of whom are now in leadership positions throughout the direct marketing industry. He was a co-founder of the Robert Maxwell Co., the original direct marketing division of Bell & Howell, and was direct marketing manager for Montgomery Ward.

KnowledgeBase Marketing, Richardson, TX, purchased Kestnbaum Consulting in 1999.

Among the honors he received were the Direct Marketing Education Foundation's Edward N. Mayer Jr. Award in 1997 and the Charles Downs Award from the Chicago Association of Direct Marketing in 1988.

He is survived by his wife; son, Meyer "Chip" Kestnbaum; daughter, Ellyn Daniels; and two grandchildren.

Services were scheduled for 11 a.m. today at the Chicago Sinai Congregation, Chicago.


Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above