Directech Inc. Adds Five New Accounts

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Leading business-to-business agency Directech Inc., Lexington, MA, a $20-million direct marketing shop with 40 employees, has announced the addition of five new accounts to its client roster.


Tivoli Systems, Austin, TX, the fifth largest software company in the world, will use Directech experience and expertise to develop and execute an integrated direct mail campaign designed to support Tivoli's NetView 5.1 software product.


For CSC Consulting Group, Lexington, MA, an information technology firm valued at $8 billion, Directech will develop a direct mail continuity program that will be aimed at senior-level business leaders and executive decision makers.


Through its eMerge Marketing division, Directech will assist Point Information Systems, Wellesley, MA, in the creation of its new Web site, which will support PIS' customer outreach efforts and buttress the company's position as a global leader in enterprise relationship management software.


Directech and eMerge Marketing will provide similar services for SHYM Technology, Needham, MA, as well as a research and testing program for Tally Stems, a provider of desktop management tools headquartered in Lebanon, NH.


Peter Evans, chief operating officer at Directech, said all five additions make a significant contribution to the agency. According to Evans, Directech recently increased its overall staff in support of the new business and is looking to add more.


Directech offers a range of targeted direct marketing services supporting the needs of hi-tech companies through lead generation, seminar and event promotion.

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