Direct Results Group Wins New Fitness Biz
Direct Results is an integrated marketing services company founded in 1995 and acquired by Jordan Industries, Inc. in 1999.
Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.
The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.