Direct Focus Files for U.S. Stock Offering

Share this content:
Direct Focus Inc., Vancouver, WA, a direct marketer of fitness equipment and other products, filed to sell 1 million shares of common stock in the United States. Previously, the company's shares had only traded on the Toronto Stock Exchange. D.A. Davidson is the underwriter for the offering, which will include 825,000 shares to be sold by the company and 175,000 to be sold by certain shareholders. Direct Focus said it had applied to trade on the Nasdaq stock exchange under the symbol DFXL. Following the offering, the company will have about 10.36 million shares outstanding. The company said the proceeds from the offering will be used for working capital, capital equipment purchases and other general corporate purposes. Direct Focus markets two lines of products -- Bowflex home fitness equipment and Instant Comfort sleep systems -- directly to consumers via advertising on cable TV, print media and the Internet. The company also recently acquired the assets of Nautilus International Inc. from Delta Woodside Industries Inc., Greenville, SC. Direct Focus had profits of $12.5 million on revenues of $57.3 million in 1998.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above