Digitas Wins Xerox.com, Opens Miami Hub

Share this content:
Internet professional services agency Digitas Inc., Boston, has been named agency of record for all online activity at Xerox Corp.


Specific terms of the agreement were not disclosed.


David Kenny, chairman/CEO of Digitas, said his agency would work with Xerox to leverage the company's strong brand image and loyal customer base to reach new customers.


Jay Hussey, president of Digitas West, San Francisco, where the account will be managed, said that Xerox has a big and growing business and that part of the agency's responsibility is to make that reality known and that "the company is not just in the copy business anymore."


"We also have to communicate that the company's Internet presence can deliver much more to customers than they [may realize]," he said. "Right now, Xerox has a site that is chock full of information but it needs to be more personalized and more customized. The key to keeping [their] customers coming back will be through helping them see how much of their business can be integrated into what Xerox has to offer."


Digitas will develop online and offline marketing materials for Xerox, including collateral, direct mail and advertising print. Digitas employs 1,400 people.


In related news, Digitas announced it is extending its global reach into Latin America, opening a full service Miami office in June that will cater to Latin American and multinational businesses. Ruben Pinchanski, a native of Costa Rica, will spearhead Digitas' efforts in Latin America. Other Digitas clients include American Express, AT&T, General Motors, Neiman Marcus and L.L. Bean.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here