Digitas to Buy Medical Broadcasting

Share this content:
Digitas Inc. said it agreed to buy Medical Broadcasting Co., Philadelphia, in a cash-and-stock transaction of $30.4 million that is expected to close this quarter after winning regulatory and shareholder approvals.

The acquisition strengthens Boston-based Digitas in the growing healthcare and pharmaceutical interactive marketing space. Medical Broadcasting is a leading healthcare interactive marketing agency, focused on creating integrated programs for pharmaceutical, biotechnology and medical devices accounts. The agency generated fees last year of $23 million to $25 million.

Medical Broadcasting offers interactive marketing strategy, Web analytics, Web development, search engine marketing, video production, relationship marketing, creative design and online media planning and buying.

Medical Broadcasting keeps its name and identity, operating as the third unit of Digitas. The Digitas portfolio includes its namesake agency and Modem Media, one of the oldest interactive agencies nationwide. All 140 employees of Medical Broadcasting keep their job, including top managers David Kramer and Linda Holliday.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above