Digitas lays off 2% of its US work force

Share this content:

Publicis Groupe's digital unit, Digitas, is laying off 2% of its 2,100 US employees in a restructuring effort. Employees were informed of the decision on Wednesday.

Digitas declined to comment on the move but released the following statement: “In response to changing client needs, we have taken the difficult step of restructuring staffing levels at some of our US offices.  We have redeployed talent wherever possible, but the realities of the current economy did require that we let some talented people go in order to best position the agency for continued growth and success.”

Many have pointed to shrinking budgets, particularly for big-name Digitas clients such as GM and American Express, as a key reason for the company's decision.

Digitas employees outside of the US — about 900 in total — will not be affected, and no executives appear to have been included in the cuts. No other layoffs are planned for the near future.

 

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above