Digitas' Hendell Takes CEO Spot at MRM

Share this content:
Reuben Hendell, a senior executive at interactive agency Digitas Inc., next month becomes CEO of MRM Partners Worldwide, McCann Worldgroup's direct marketing agency.


He succeeds Pam Maphis Larrick, who becomes worldwide chairman of MRM Partners. Larrick and Hendell will work at MRM Partners' global headquarters in New York.


Hendell previously was executive vice president and relationship leader at Digitas in New York. He was responsible for the agency's Allstate, Best Buy Co. and AT&T Wireless account relationships. He also led the opening of Digitas' offices in San Francisco to serve the Charles Schwab account and one in Chicago to handle Allstate.


MRM Partners has 62 offices in 37 countries. The agency recently won Microsoft business as part of a worldwide CRM account consolidation. U.S. accounts include United Parcel Service and General Motors Corp.'s Buick division. Nestle and L'Oreal Paris are key clients overseas.


MRM Partners' chief operating officer Bill Kolb adds the title of president, which Larrick held. Chief marketing officer Patricia Berns upgrades her executive vice president dual title to vice chairman. And executive vice president Joe McGee -- who also heads the New York office -- adds the worldwide account director title for Microsoft.


Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here