Digitas cuts staff

Share this content:

Digitas has reduced its staff by “just 1%,” said an agency spokesperson.

The news was originally reported by AgencySpy, which put the exact number of cuts at 22, running across departments in Boston and Detroit. A Digitas spokesperson declined to comment beyond the statement it had released to AgencySpy, stating the reductions were too small to warrant further explanation.

The statement reads: “This is a result of an exhaustive assessment heading into the second half of 2012, based on our current client needs, our client's changing priorities and expectations in terms of capabilities and skill sets needed, and new business projections.”

The previous month had been an up-and-down for Digitas. Agency Draftfcb filed a lawsuit against Digitas over recruiting. However, Digitas also became eBay's AoR.

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above