Digital Pulp Snares Capstar for Interactive

Share this content:
Capstar LLC, a subsidiary of Educational Testing Service, tapped Digital Pulp, New York, to handle interactive responsibilities.


The agency pitched against an undisclosed number of shops. Capstar previously handled interactive work in-house.


"The mandate is to build a corporate site for the new entity to provide information on the breadth of the educational services and products offered to global organizations," said Ron Fierman, president of Digital Pulp.


Capstar was formed recently from the merger of iLearning Inc., The Chauncey Group International and Experior Assessments. The new entity serves organizations in corporate, government and association markets.


Digital Pulp initially will create a corporate logo, followed by materials and the Capstar Web site.


Other clients of the agency include Scholastic, Open Society Institute at www.soros.org and Atkins Nutritionals.


close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above