Diamond Buys 2 Midwest Firms
American Mail is a medium-volume lettershop and data processing resource, while Lynn focuses on short- and custom-volume and fulfillment programs. Combined, they broaden Diamond Marketing's capabilities in laser printing, inserting, merge/purge, postal sorting and data management.
Under Cyndi Greenglass, president of agency services at Diamond, the firm aims to continue its acquisition trend as new production resources support its objectives to offer full direct marketing services.
The goal is to connect the back and front ends of the marketing process for Diamond clients. Services offered include strategic planning, database marketing, creative, online marketing, lettershop, product and literature, fulfillment, personalization, print-on-demand and list management.