Dialpad.com Hires Citron Haligman for National Campaign

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Dialpad.com Inc., Santa Clara, CA, yesterday hired Citron Haligman Bedecarre to launch its national advertising and branding campaign.

The San Francisco-based advertising agency will develop national consumer and trade campaigns, targeting the U.S. advertising and marketing communities.

Dialpad, which provides free calling services through the Internet, plans to spend $10 million to $20 million on marketing over the next 12 months.

The company said it has gained 7 million members in the first seven months of operation and generates revenue from rotating banners on its Web site.

Its other marketing agencies include Neale-May & Partners, public relations; 24/7 Media, third-party ad sales; and In/Outdoor, an out-of-home media company.

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