Devon Direct Wins Benny for The Dot.com People
The campaign took the top award in the business-to-business space advertising category. Devon is an independent direct marketing agency with billings of $290.6 million.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.