Devon Direct Wins Benny for The Dot.com People
The campaign took the top award in the business-to-business space advertising category. Devon is an independent direct marketing agency with billings of $290.6 million.
Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.
The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.