Deutsch Wins Verizon's SuperPages, SuperPages.com Business

Share this content:
Verizon Information Services, which is part of Verizon Communications Inc., has awarded its $30 million-plus account for the SuperPages directory and SuperPages.com to Deutsch Inc., New York, after a three-month search.


Deutsch defeated Temerlin McClain, Irving, TX; Tierney & Partners, Philadelphia; and The Richards Group, Dallas for the account. Deutsch is slated to launch the first SuperPages campaign in early spring.


The award is the first major marketing push for Verizon Information Services after phone giants Bell Atlantic and GTE merged into a new entity, Verizon Communications. The print SuperPages directory was created after the merger, combining the respective Yellow Pages of the parent companies.


Tierney & Partners, Philadelphia, handled Bell Atlantic and its BigYellow.com offspring. Ogilvy & Mather, Dallas, which did not participate in the review, handled GTE's Yellow Pages and SuperPages.com.


Deutsch will handle general advertising as well as direct and Internet marketing, while ethnic advertising will be handled by Irvine, CA-based Casanova Pendrill Publicidad, which specializes in Hispanic marketing. Both agencies are part of Interpublic Group of Companies Inc., New York.


Combustion Inc., New York, managed the agency review.


Deutsch, with $1.5 billion in billings, has clients that include Domino's Pizza, Revlon, Tommy Hilfiger, DirecTV, California Milk Advisory Board, Pfizer, Mitsubishi Motors of America and Snapple. In addition to the New York headquarters, it has outposts in Boston, Chicago and Los Angeles.


Casanova Pendrill Publicidad clients include DirecTV, Johnson & Johnson, Nestle, Coors Brewing Co., General Mills and The Home Depot.


Launched in 1996, www.superpages.com is positioned as a directory and shopping resource. Verizon claims it receives an average of 3.4 million unique visitors each month. As an online marketplace for buyers and sellers, SuperPages.com is a resource for entrepreneurs with tight budgets for Internet marketing.


"Most of our customers are very small businesses, and through our Yellow Pages sales force, we're able to create Web sites for small businesses and advertisers," said Heidi Jaquish, manager of external communications for SuperPages at Verizon


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above