Deutsch Snares Money Account

Share this content:
Money, a Time Inc. monthly magazine on personal finance, named Deutsch Inc., New York, as its agency of record.


The account had no immediate incumbent, though Mullen, a unit of Interpublic Group of Companies Inc.'s The Partnership, handled it in the 1990s. Deutsch is also part of New York-based Interpublic.


Deutsch is to develop a trade communications program that covers advertising in trade publications like Advertising Age and Adweek, direct and interactive marketing, and media planning and buying. Billings were not disclosed.


Money's ads will aim to sway agency media professionals to consider the book in their planning and buying processes. Introduced 31 years ago with a starting circulation of 225,000, Money now claims paid circulation of 1.9 million per issue and a monthly readership of 8 million.


Money's win boosts Deutsch's capitalized billings, last standing at $2.4 billion for 2002. Agency clients include Snapple, Coors, DirecTV, MCI, Mitsubishi Motors North America, Monster, Revlon and Tommy Hilfiger.


close

Next Article in Agency

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above