Deutsch, Rush Introduce dRUSH

Share this content:
Donny Deutsch, chairman/CEO of $1 billion advertising agency Deutsch Inc., New York, and Russell Simmons, chairman/CEO of Rush Communications, the second largest African-American entertainment company in the United States, have launched dRUSH, a youth culture advertising and marketing agency.


Anne Simmons (unrelated), who with Russell Simmons co-founded the Rush Communications' agency and media buying service Rush Media, will act as president of dRUSH.


"We plan to build a team of smart professionals - people who are not only in tune with tomorrow's trends today but who also have the strategic expertise to create successful, integrated marketing campaigns that translate to sales by pioneering such innovative tactics as street teams," said Anne Simmons. "We will also bring our clients' brands to life with an approach that extends beyond the 30-second television spot by projecting big ideas that sell to a broad audience."


Coca-Cola Co. and HBO will lead the new agency's client list.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above