Deutsch LA Gets Friday's Account

Share this content:
Restaurant chain T.G.I. Friday's Inc. switched advertising agencies last week from McCann-Erickson New York to Deutsch LA Inc. The multimillion-dollar account will cover brand strategy, planning, development and creative execution of integrated marketing for the Dallas-based brand.


DeutschMedia will handle media planning and buying. Deutsch was a finalist with McCann in the last agency selection process, which concluded in 2001. The agency, which last year posted billings of $2.4 billion, starts working on the account immediately.


Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here