Deutsch Boston Opens for Business

Share this content:
Brand advertising leader Deutsch Inc. this week announced the opening of a satellite office, Deutsch Boston, along with its first account win for the new office, a creative services procurement agency dubbed Bullhorn.com, Boston.


Kathy Kiely and Kristin Volk head Deutsch's Boston office. Volk, who will serve as Deutsch's director of account planning, said it is important which clients the new office chooses to work with "in the early going," adding, "It defines us as a firm moving forward.


"We saw a solid product concept in Bullhorn and, after meeting with the founders, we felt they had a great instinctive feel about what they are about."


Using viral marketing, Bullhorn attracts creative talent in the advertising, media and graphic arts industries and then provides its roster of associates with a place to register and post portfolios on its site. With Deutsch's help, the company hopes to capitalize on its strategic position as on online-oriented creative services agency that can streamline the procurement of creative services for clients on both sides of the supply and demand chain. All creatives - from writers and art directors to photographers, graphic designers and musicians around the world - can post samples of their work with Bullhorn.com.


Kiely said the agency's No. 1 focus is strengthening the demand side of Bullhorn's site.


"We have to tap into the small-business markets, which are a different target group, ones not always easy to reach, but we'll do it with very targeted online efforts and direct mail," she said.


According to Barry Hinckley, Bullhorn's co-founder/CEO, his company is ultimately about "creating a global business that empowers artists and corporate buyers." He said the company is primarily competing in the broad services marketplace with companies such as US Creative, Austin, TX, and Elance, San Francisco.


"Communicating this through a solid Bullhorn brand has been key for us," he said, "and so we had to look for the best in an ad firm." He chose the Deutsch Boston office because of the Deutsch reputation and because he regards Kiely and Volk "as two of the most respected advertising women in Boston."


Other dot-com clients for Deutsch Inc., a $1 billion agency also with offices in New York and Los Angeles, include Britannica.com, Ashford.com, Expedia and Reflect.com, a unit of Procter & Gamble.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above