Decorative Accessories Taps Coastal Group

Share this content:
The Accessories Resource Team, an independent association for companies involved in the decorative accessories business, has named The Coastal Group, New York, as its advertising agency of record.


Coastal is charged with marketing, including direct, to boost awareness of the Charlotte, NC-based ART. There was no review process for the part-paid, part-pro bono account and no incumbent. Billings were not disclosed.


"We simply got a proposal from The Coastal Group put before our board of directors which we were thrilled about, and that's how it came about," said Sharon J. Davis, executive director of ART.


ART previously used guerilla marketing to get its word across.


Coastal will offer marketing strategy, creative development and production of direct mail, print advertisements and e-mail, as well as public relations counsel.


The campaign begins next month with membership forms and brochures to 2,000 executives in retail and manufacturing that serve the decorative accessories market.


Polybag inserts in Home Lighting & Accessories magazine's December issue to 22,000 subscribers will follow. Inserts also will appear in another, later issue. Other undisclosed trade publications will be considered.


An e-mail effort will support, though dates have not been inked. The association is talking with a few members involved in e-mail marketing services to offer their expertise.


The campaign will bear ART's new slogan, "You know the ARTS awards. Do you know the ART rewards?" Its duration is this October through next.


"The biggest challenge for us is getting the association's message out," Davis said. "Direct mail will at least provide an opportunity to put more information in front of the people who can gain from it."


Founded in 1988, ART has 200 members encompassing retailers, sales representatives, manufacturers, designers and trade press. All are involved in home furnishings. They include Lowe's, Robb & Stucky, The Bombay Company Inc., Gabberts and designers Carolyn Kinder and Sergio Orozco.


Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here