D7 Opens as New CRM Shop

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D7 Consulting LLC has opened for business as a customer relationship management firm seeking increased return on investment for clients.

The Chicago firm was established by Tony DeNunzio after he found that while there was a sudden acceptance of CRM, technology was taking center stage instead of the customer.

"We look at CRM as a strategy and not as a technology implementation," DeNunzio said.

A 10-year veteran of CRM issues, DeNunzio is D7's president/CEO.

The firm will help companies develop strategy, identify their most valuable customers and handle change management issues focused on employees.

Services offered by D7 include organizational assessment, customer segmentation and analysis, process design and redesign, marketing strategy and technology software selection.

Four agencies have signed up with D7, though DeNunzio said he could not disclose their names because of confidentiality agreements. He said these clients are in the technology, packaged goods, business-to-business commerce and financial services categories.

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