Cyberian Continues Marketing Effort With Times Square Messages

Share this content:
Cyberian Outpost Inc., an Internet-only retailer of computer products and peripherals, struck an agreement with Discover Financial Services' Discover Card that will allow the online technology company to broadcast messages through Jan. 14 on the top sign now occupied at Discover at One Times Square, New York.

Cyberian, Kent, CT, will post branding messages atop the Times Square sign twice an hour through Jan. 14. The company began posting messages on the sign in December, timed to coincide with the New Year's holiday. Terms of the deal with Discover, the credit card unit of securities firm Morgan Stanley Dean Witter & Co., New York, were not disclosed.

The Times Square messages continue Cyberian's recent aggressive branding push, the most high-profile portion of which is a series of nationally televised ad spots designed to catch viewers' attention with visions of live gerbils being fired into a stationary target and a marching band being attacked by a pack of vicious wolves.

The online computer firm, which markets its products through a site located at, is among the merchants that are members of Discover ShopCenter, a shopping link service that offers special savings and promotions to Discover cardholders. has direct links from ShopCenter and co-branded banners elsewhere on the Web.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above