CrossWorlds Debuts Online, Print Effort

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CrossWorlds Software, Burlingame, CA, has started a worldwide campaign to promote its integration software. The campaign contains the tag line: "Integration is more than just connections."

Ads will appear on sites such as BusinessWeek Online, and ZDNet. Print ads will appear in national business magazines and technology media worldwide, including BusinessWeek, CIO, Computer Weekly in the United Kingdom, eAI Journal, Information Week and Line56.

In the first ads breaking later this month, CrossWorlds illustrates the business processes that manufacturing companies follow to manage the order-to-ship-to-delivery process tightly and cohesively, each step seamlessly integrated using CrossWorlds' patented, pre-built integration software products. Additional ads featuring business processes related to e-commerce and financial services will be introduced throughout the campaign.

The campaign was designed by CrossWorlds Software and its advertising agency, Bozell Silicon Valley.

"The direction we took with this campaign was to illustrate CrossWorlds' comprehensive, product-based approach to business integration," said Kathryn Lewis, senior vice president and general manager at Bozell Silicon Valley. "The campaign is simple and to the point and is based on real CrossWorlds success stories."

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