CrossWorlds Debuts Online, Print Effort

Share this content:
CrossWorlds Software, Burlingame, CA, has started a worldwide campaign to promote its integration software. The campaign contains the tag line: "Integration is more than just connections."


Ads will appear on sites such as BusinessWeek Online, Forbes.com and ZDNet. Print ads will appear in national business magazines and technology media worldwide, including BusinessWeek E.biz, CIO, Computer Weekly in the United Kingdom, eAI Journal, Information Week and Line56.


In the first ads breaking later this month, CrossWorlds illustrates the business processes that manufacturing companies follow to manage the order-to-ship-to-delivery process tightly and cohesively, each step seamlessly integrated using CrossWorlds' patented, pre-built integration software products. Additional ads featuring business processes related to e-commerce and financial services will be introduced throughout the campaign.


The campaign was designed by CrossWorlds Software and its advertising agency, Bozell Silicon Valley.


"The direction we took with this campaign was to illustrate CrossWorlds' comprehensive, product-based approach to business integration," said Kathryn Lewis, senior vice president and general manager at Bozell Silicon Valley. "The campaign is simple and to the point and is based on real CrossWorlds success stories."


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here