Crossbow Wins IMSI, Citrix Accounts

Share this content:
Crossbow Group, Westport, CT, won two technology accounts: software developer IMSI and Citrix System Inc.'s Citrix Online division.


IMSI, Novato, CA, tasked Crossbow to support its installed base servicing and customer acquisition efforts through online marketing and mail. Founded in 1982, IMSI's TurboCAD and Hijaak Pro software are used in homes and offices.


"The challenge is lowering cost per sale," said Jay Bower, president of Crossbow.


Citrix, Santa Barbara, CA, retained the agency to create a customer acquisition campaign for GoToMyPC through direct marketing. A provider of Web-based remote access, collaboration and customer support technologies, Citrix wants to expand its footprint in markets nationwide.


"They want to develop an efficient lead generation engine," Bower said.


close

Next Article in Agency

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above