Cronin Wins Capital District HMO, Baronet Coffee

Share this content:
Cronin and Company Inc. won advertising work from Capital District Physicians' Health Plan Inc. and Baronet Coffee.


The Glastonbury, CT, agency will work with The VisComm Group, Albany, NY, on behalf of Capital District, a nonprofit health plan. Cronin and VisComm will develop a campaign to promote it as a fresh, evolving healthcare firm with numerous products versus traditional HMOs.


The campaign begins this fall, targeting consumers, employers and brokers. Tactics include collateral packages, relationship-building events for employers and brokers, mobile marketing, television, radio and outdoor advertising.


For coffee importer and roaster Baronet Coffee, Hartford, CT, Cronin will create ads to introduce a "One Cup" coffee pod, which is brewed to give a single cup of coffee.


The agency has developed a business-to-business branding and positioning platform. It also created a logo and Web site to market One Cup to office coffee system distributors.


Loading links....
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here