Cronin Wins Capital District HMO, Baronet Coffee
The Glastonbury, CT, agency will work with The VisComm Group, Albany, NY, on behalf of Capital District, a nonprofit health plan. Cronin and VisComm will develop a campaign to promote it as a fresh, evolving healthcare firm with numerous products versus traditional HMOs.
The campaign begins this fall, targeting consumers, employers and brokers. Tactics include collateral packages, relationship-building events for employers and brokers, mobile marketing, television, radio and outdoor advertising.
For coffee importer and roaster Baronet Coffee, Hartford, CT, Cronin will create ads to introduce a "One Cup" coffee pod, which is brewed to give a single cup of coffee.
The agency has developed a business-to-business branding and positioning platform. It also created a logo and Web site to market One Cup to office coffee system distributors.