Cronin Expands to Direct

Share this content:
Hoping to tap into what the Direct Marketing Association says is a $153 billion industry, Cronin and Company Inc., Glastonbury, CT, has announced the opening of Cronin Direct, a full-service, Hartford-area direct marketing division.


"It enables us to now offer clients all marketing communication services under one roof," said John Riccio, Cronin executive vice president.


Riccio said many of Cronin's current clients are requiring new direct response expertise and assistance and that the agency is prepared to meet that demand with a full offering of integrated direct marketing services including direct TV, radio, print and


mail. The new division also will provide Internet services, collateral development and targeted list procurement and database management.


Cronin acquired Synergy Marketing Solutions Inc., Rocky Hill, CT, in 1997 and it will now be part of Cronin Direct under the direction of Lisa Zaccheo, who will act as vice president and managing director. Paul Catanese will be creative director.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above