Critical Mass Lands Nike as Client

Share this content:
Nike Inc., Beaverton, OR, yesterday selected Critical Mass, Calgary, Alberta, for strategy, creative and development of an advanced personalized online marketing and e-commerce initiative.


The agency will enhance Nike iD, an interactive section of Nike.com where consumers can customize and purchase athletic shoes. Critical Mass will make the site more interactive and will help Nike shoppers with personalized services when choosing footwear.


Critical Mass will provide strategic consulting, relationship marketing, Web design and application development services. The firm has created interactive sites for Mercedes-Benz USA, Procter & Gamble, Smirnoff Vodka and Forenings-Sparbanken, one of Sweden's largest financial institutions.

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above