Cramer-Krasselt Tunes In Home Buyers With Radio Show

Share this content:
Cramer-Krasselt, Phoenix, is playing up the sound of new home buying for its housing construction client, Beazer Homes, Atlanta, with a weekly six-hour program titled "Beazer Home Show."


The campaign is part of the agency's effort to help the company directly target buyers in one of the nation's key housing construction markets. The show airs on Saturdays from 10 a.m. to 4 p.m. over the Phoenix radio station KOPA-AM 1440.


"Nothing like this has ever been developed in our markets," said Brian Landauer, general manager at the advertising and marketing communications firm. "Companies have been buying hour-long blocks on cable television for a long time, but this is something new for radio."


Landauer said the show was a great example of how the company "thinks outside the box."


The company emphasized that the broadcast product is an extension of Cramer-Krasselt's integrated marketing strategy for Beazer's Arizona division.
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above