CPS Direct Wins Two Banking Assignments
For BankBoston, Boston, the agency is writing, designing and producing a direct mail package targeted at graduating college seniors who are bank customers. Using the slogan "Get a Jump on Life," the mail package informs the seniors that they will be upgraded from the Student Value Package plan they have with the bank to the Classic Value Package. It also encourages them to return change-of-address forms to be eligible to win a free mountain bike.
The assignment for American Savings Bank, New Britain, CT, involves creating direct mail materials to support the opening of the bank's new Berlin, CT, location. A mailer with the tag line "Baseball, Hot Dogs, Apple Pie and American Savings," was sent to Berlin-area residents to inform them that they were entitled to a one-year, 6 percent CD when they opened a checking account at the new bank. Tying into the mailer theme, members of the local minor league baseball team, the Rock Cats, handed out free apple pie and coffee mugs on the bank's opening day.
CPS is a 26-year-old marketing company that focuses on comprehensive integrated marketing programs.