CP Comunicacion Proximity Bags SEAT

Share this content:
Volkswagen's SEAT auto brand named CP Comunicacion Proximity's Barcelona, Spain, office as its interactive agency in a contest involving seven ad agencies.


The agency's CP Interactive unit will work with Volkswagen consultant BearingPoint on offering services related to marketing and systems integration and maintenance. Double You, Madrid, was the Spanish incumbent. Germany's Elephant Seven handled SEAT internationally.


CP is charged with creating the international interactive communication strategy as well as the national accounts for SEAT Espana and SEAT Portugal. The agency also is responsible for IT services and systems work via BearingPoint, a specialist in systems integration.


CP Comunicacion and BearingPoint have set aside a team of 19 to serve SEAT. Virginia Fonticiella, director of client services, will lead the account. Enric Nello, executive creative director of CP Comunicacion, will head the creative side. Ramon Arbos, IT manager at BearingPoint, will run the technology side.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above