CP Comunicacion Proximity Bags SEAT

Share this content:
Volkswagen's SEAT auto brand named CP Comunicacion Proximity's Barcelona, Spain, office as its interactive agency in a contest involving seven ad agencies.


The agency's CP Interactive unit will work with Volkswagen consultant BearingPoint on offering services related to marketing and systems integration and maintenance. Double You, Madrid, was the Spanish incumbent. Germany's Elephant Seven handled SEAT internationally.


CP is charged with creating the international interactive communication strategy as well as the national accounts for SEAT Espana and SEAT Portugal. The agency also is responsible for IT services and systems work via BearingPoint, a specialist in systems integration.


CP Comunicacion and BearingPoint have set aside a team of 19 to serve SEAT. Virginia Fonticiella, director of client services, will lead the account. Enric Nello, executive creative director of CP Comunicacion, will head the creative side. Ramon Arbos, IT manager at BearingPoint, will run the technology side.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above