Consumers Union Retains WebAdvantage.net

Share this content:
Consumers Union, publisher of Consumer Reports magazine, for the second year in a row asked interactive shop WebAdvantage.net, Aberdeen, MD, to buy online advertising.


The agency is charged with placing ads for the testing service's ConsumerReports.org site. Such ads promote the Consumer Reports Travel Letter's latest research comparing six online independent airline ticket-booking sites.


"Consumers Union wanted an online initiative to bifurcate their traditional PR one to help make consumers aware of their report findings as well as to raise awareness of the ConsumerWebWatch.org Web site," said Hollis Thomases, president of WebAdvantage.net.


"Our mandate was essentially to secure key placements on Web sites with broad U.S. audiences and to produce some effective, simple creative," she said.


The agency, which has clients such as George Washington University and National Aquarium in Baltimore, last year helped push the AutoHub area of ConsumerReports.org. For the latest assignment, media was bought on latimes.com, usatoday.com and washingtonpost.com.


The banner, box and skyscraper ads will publicize the online ticket-booking report, which was issued jointly with Consumer WebWatch, a grant-funded program of Consumers Union for setting standards in e-commerce.


"They're looking to accomplish two things: one, raise awareness that the report even exists, and, two, drive traffic to the unique landing page created for this campaign on which the report findings are detailed," Thomases said.


"The challenge we're helping them address is how to use the Web to achieve these objectives with limited resources," she said.


close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here