Outsources Ad Serving to Accipiter

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E-Centives Inc.'s, a user-generated online network of reviews for outdoors sporting goods and consumer electronics, outsourced its network and ad management operations to Accipiter Solutions Inc., Raleigh, NC.

The reviews site will roll out Accipiter's AdManager Hosted across its network of 10 online communities, including those related to audio, mountain bikes and outdoors products. previously managed its ad campaigns in-house via a third-party software application designed for its network. AdManager Hosted is expected to yield better targeting and keyword ad results.

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