Consortium to Help Libraries

Share this content:
Direct response agency Carl Bloom Associates, New York, has launched a national direct mail program designed to help build donor constituencies and raise money for city, state and regional libraries. The first mailing is set to drop in January and will be done for seven libraries.

The libraries taking part are Queens Borough (NY) Public Library, Library Foundation of Los Angeles, Broward (FL) Public Library, Providence (RI) Public Library, King County (WA) Library System Foundation, Baltimore County Public Library and Kansas City (MO) Public Library. CBA will create a theme, package format and do the list work for the mailings. It is expecting to drop 250,000 pieces as part of the initial mailing.

With more than 3,000 libraries in the United States, CBA is looking to sign more for the next mailing. Future plans to expand the consortium include targeting national organizations with local chapters or groups that share an interest or service such as humane societies, symphonies, dance groups and local art organizations.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above