Conferencing Provider Picks BTB Agency
According to Encounter Collaborative, those efforts will include development of brand strategies and advertising for its egenda Web conferencing application.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.