Compaq Picks Cramer for In-Store Demos

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Compaq Computer Corp. has named Cramer as its interactive agency for in-store demonstrations at RadioShack Corp. stores.


The Norwood, MA-based agency is charged with creating a branded Compaq experience for RadioShack consumers. Video vignettes via kiosks will help them learn about Compaq products in a more engaging and entertaining way.


Cramer's in-store demonstrations also will include support programs, product technology training and sales aides.


Compaq is the exclusive supplier of personal computers in RadioShack stores.



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