Comic Relief Retains Flytxt

Share this content:
Comic Relief, an anti-poverty charity, retained Flytxt, London, as its wireless technology provider.

Four wireless shops pitched for the account. Flytxt started working with Comic Relief in 2002 when it ran the charity's first premium-rate SMS campaign using one common short code on all four major British networks for Sport Relief 2002.

Comic Relief intends to continue use of wireless marketing to collect opt-ins, maintain relationships with existing supporters and raise funds via Sport Relief 2004 and Red Nose Day 2005 in March next year. It will use Flytxt Direct, a platform that lets brands manage their wireless marketing in-house.

So far, Comic Relief has collected more than $800,000 by running premium-rate SMS efforts during its Red Nose Day and Sport Relief campaigns. Money goes to Comic Relief-funded projects for ending poverty and social injustice in Britain and the poorest countries worldwide.


Next Article in Agency

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above