Comerica Picks Enlighten for Site Work

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Banking firm Comerica Inc. named Enlighten, Ann Arbor, MI, to create a plan to redesign its corporate Web site.


The interactive agency will tweak the www.comerica.com site to play an important role in the bank's brand positioning, customer acquisition and customer relationship management initiatives. Enlighten beat interactive agency Organic for the account.


Phase one of the revised site goes live by year's end. The bank said Comerica.com is the key point of contact for the Ann Arbor-based company's business lines. Comerica had assets of $55 billion on March 31.


A 21-year-old agency, Enlighten serves clients like Amgen, Colgate University, General Motors Corp.'s GMAC, Hunter Douglas, Pulte Homes, Sony and Audi of America.


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