Comerica Picks Enlighten for Site Work

Share this content:
Banking firm Comerica Inc. named Enlighten, Ann Arbor, MI, to create a plan to redesign its corporate Web site.


The interactive agency will tweak the www.comerica.com site to play an important role in the bank's brand positioning, customer acquisition and customer relationship management initiatives. Enlighten beat interactive agency Organic for the account.


Phase one of the revised site goes live by year's end. The bank said Comerica.com is the key point of contact for the Ann Arbor-based company's business lines. Comerica had assets of $55 billion on March 31.


A 21-year-old agency, Enlighten serves clients like Amgen, Colgate University, General Motors Corp.'s GMAC, Hunter Douglas, Pulte Homes, Sony and Audi of America.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here