Cohn & Wells Reorganizes, Changes Name

Share this content:
Direct marketing services agency Cohn & Wells, San Francisco, last week announced the revamping of its name and a reorganization of its overall structure.


The company will now be known as Cohn & Wells Partners and will be structured around three core areas of capability: campaign planning and management, creative content and information design.


The company said the new areas "represent a convergence of its traditional agency departments and disciplines along with the agency's more progressive and evolving areas of competence, including online/interactive and database marketing."


Michael Kantrow will join the agency as a managing partner and Mike McGovern will serve as creative director, joining the agency's senior management team headed by John Greer and Susan Murphy. Cohn and Wells Partners' clients include Volvo, MCI, Intel, First USA, Sony and Bell Canada.


The agency is part of EURO RSCG Worldwide, the world's fifth-largest agency network. Cohn and Wells Partners was originally founded in 1984.


Young and Rubicam direct marketing services agency Wunderman Cato Johnson, New York, a competitor of Cohn and Wells Partners' announced a similar reorganization in March.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here